Name of best practice
BASF
Entity
(Type of entity implementing the initiative)
A chemical company
Purpose
To share positive resources such as communication and social exchanges on sexuality and gender orientation
Target
(youth LGBTI+, adult LGBTI+, schools, labour market)
Labour market, adults LGBTI+
Kind of intervention
Social network competency development
Objectives
To give a sense of emotional security, sense of belonging, valued corporate culture and self- motivation
Description of the implementation
BASF has an employee network ‘LGBT + Friends’ where issues and concerns of homosexual, bisexual and Transgender individuals are addressed
Resources needed to implementation
Employer and employee resources have been unspecified
Results of implementation
Increase in motivation and engagement, furthering of talent pool, new business opportunities and clients, valued corporate culture, greater respect and genuine mutual interest
Facilitators
Social networks
Public impact
Barriers
Reaching less to the older people
In some sectors business culture is a bit mind closed
Reference website of Best Practice BASF: www.basf.com/global/de/careers/why-join-basf/diversity.html
Link to video about BASF “Pride Month”: www.youtube.com/watch?v=SxXDKGGT96c&t=56s